Yankee Candle and Its Deerfield Village Remain Powerful Draws
Yankee Candle has long been a national and even global powerhouse in the scented-candle business, but the company will always have special appeal in Western Mass., where Michael Kittredge launched it more than a half-century ago. That appeal is partly — perhaps largely — due to Yankee Candle Village, which has become a significant attraction over the years, one that continues to raise the profile of Deerfield and other Franklin County destinations.