Westfield Hones Its Message to Boost Business
Folks in Western Mass. know they’re often dismissed by residents out east, Lisa Stowe says. So how does a city like Westfield make its case as a vibrant destination for a business looking to plant roots? By working together. That’s exactly what a handful of partners — municipal leaders, Westfield Gas + Electric (WG+E), Whip City Fiber, the Greater Westfield Chamber of Commerce, and corporate sponsor Westfield Bank — have done by launching Go Westfield, a still-evolving engine to encapsulate what makes this city a desirable landing spot, and, more importantly, tell people about it.