UMassFive Promotes Craig Boivin to Vice President of Marketing
UMassFive College Federal Credit Union announced the promotion of Craig Boivin to the position of vice president of Marketing. His promotion follows the retirement of Jon Reske, who previously occupied the position for 23 years. In his new role, Boivin will report directly to Executive Vice President and Chief Operating Officer Lauren Duffy. Over the last seven years, Boivin has taken on various roles within the Marketing department at UMassFive — most recently as interim vice president — and overseen many successful initiatives, including the credit union’s latest website redesign, implementation of the Buzz Points rewards program, and promotion of UMassFive’s sustainability loan products.