‘The story of all of Springfield’: Council OKs $100,000 toward city’s $1 million image promotion campaign

Councilors said that a key to their support for the campaign is the explanation that it will tell the story of the entire city of Springfield including the neighborhoods, rather than be a downtown promotion. “It’s to tell the good story of all the things happening in the great city of Springfield,” said Richard K. Sullivan, the president and CEO of the Economic Development Council of Western Massachusetts, which is overseeing the campaign. “It’s not just a downtown campaign. This will not be a casino campaign.”

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