The Republican introduces POP Network news and advertising video screens – masslive.com
Shoppers and travelers in Greater Springfield are noticing the POP Network, The Republican’s latest news and advertising product. The POP Network — the acronym stands for “point of purchase” — is 33 video screens in 24 locations including retailers and Springfield Union Station. They play a silent, 7-minute loop of news content and advertisements, with each news video or advertisement lasting 15 seconds.