Support Our Restaurants with the “413 Let’s Go Out” Campaign!
“413 Let’s Go Out” Campaign Going on Now Through September 30th!
The East of the River Five Town Chamber of Commerce (ERC5), in collaboration with 11 other chambers in Franklin, Hampden, and Hampshire counties, is pleased to announce that the “413 Let’s Go Out” restaurant campaign has launched! This campaign was created to encourage the continued support of restaurants throughout our region. The campaign will run through September 30th and will amplify the statewide “Let’s Go Out” campaign to raise public awareness about the importance of supporting our local restaurants and the role they play in driving economic activity.
“413 Let’s Go Out” inspires foodies and residents in the 4-1-3 area code to take the pledge to help save our local restaurants. The pledge is to join with 4 friends and each order at least 1 restaurant meal per week. To participate, individuals can go to a dedicated website — 413letsgoout.com — and submit their name and email address, which makes them eligible to win one of 12 weekly $25 gift card giveaways.
The campaign is timed to coincide with the rescinded restrictions, outdoor dining momentum, and growing indoor dining comfort. “413 Let’s Go Out” is supported by a robust marketing plan that includes streaming TV ads, digital banner ads, radio spots, print ads, and social media, along with gift card prizes and giveaways from participating chambers and local restaurants. The 413letsgoout.com website features the pledge form and a directory of restaurants affiliated with each participating chamber.
This project is being funded by a Regional Pilot Project Program Grant awarded to the Greater Northampton Chamber of Commerce and the Downtown Northampton Association by the Massachusetts Office of Business Development in conjunction with the Executive Office of Housing and Economic Development. The goal of the pilot program is to encourage municipalities and organizations to work together to create solutions for recovery in their specific economies.
“413 Let’s Get Out” Posters are available at the ERC5 Office. If you are interested in displaying one to help us spread the word please call us at (413) 224-2444 or email chamber@erc5.com.