People in Business: Big Y appoints John W. Schnepp III to Marketing Vice President
The Board of Directors of Big Y Foods, Inc. announces the appointment of John W. Schnepp III as vice president of marketing. In this role, Schnepp will continue to oversee all marketing and advertising for the company by coordinating all print, electronic, digital and social platforms as well as all internal and external communications across all of Big Y’s brands including Big Y World Class Markets, Fresh Acres, Table & Vine and Big Y Express Gas and Convenience stores. In addition, he is newly responsible for the database marketing efforts which include data mining tactics, metrics, customer loyalty and personalized communications. He reports to Michael P. D’Amour, executive vice president.