New Springfield Regional Visitor Center opens at downtown ‘crossroads’

Even in this day of smartphones and digital marketing, visitors to the city are still looking for an old-fashioned printed pamphlet and, probably more importantly, a friendly face, said Chris Russell, executive director of the Springfield Business Improvement District. “It’s that human connection,” he said. “People are still looking for that personal touch.” It’s the reason why the BID and the Greater Springfield Convention & Visitors Bureau on Thursday opened a new Springfield Regional Visitor Center at 1319 Main St.,  just across Bruce Landon Way from the MassMutual Center and across Main Street from the MassLive Building and Springfield’s Court Square.

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