Medical provider to rebrand as Holyoke Medical Group

Western Mass Physician Associates will be re-branded as Holyoke Medical Group as of Oct. 1. The Holyoke Medical Center provider affiliate is part of Valley Health Systems as is the hospital. “The name change will allow for the organization to have stronger brand awareness in the community,” said Spiros Hatiras, president and chief executive officer of Holyoke Medical Center and Valley Health Systems.

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