L.L. Bean opens first Western Massachusetts store at Mountain Farms in Hadley
Inside the new L.L. Bean store in the Mountain Farms complex, shoppers seemed intent on buying gear for autumn in New England from the retailer. “Our only goal is to get people outside,” said store manager Ben Klock. “It’s not just about selling people merchandise. We want people to get the clothing, gear and tools they need to feel comfortable getting outside and enjoying that time with their families.”