James Garvey Earns Digital Marketing Certificate from Cornell University
Garvey Communication Associates Inc. (GCAi) announced that James Garvey, a digital marketing analyst with the company, has recently earned a digital marketing certificate from Cornell University’s online certification program. “I viewed it as a retreat of sorts where I could isolate the tactical and focus on overall strategy development,” Garvey said. “In turn, our emphasis has now become working with our clients to identify the key performance indicators (KPIs) prior to planning the tactical considerations. It sounds simple, but tactical is always the shiny object. Which platform to use and what creative often takes precedent over what the actual objective is. That tendency underserves the client and the potential of digital marketing, and is something we are working hard to avoid.”