Isenberg Turns the Pandemic into a Learning Experience
When Anne Massey arrived at the Isenberg School of Management at UMass Amherst in the late summer of 2019, she came with a lengthy set of plans, goals, and ambitions for an institution that was steadily moving up in the ranks of the nation’s business schools and determined to further enhance its reputation. The overarching plan was to decide what was being done right, what could be done better, and how the school could continue and even accelerate its ascendency with those rankings. Massey was already making considerable headway with such initiatives when COVID-19 arrived just eight months later and turned normalcy on its ear. But she was determined not to let the pandemic create a loss of focus or momentum.