Hazen Paper Co., maker of holographic images for Super Bowl programs, expands, hires in Holyoke

The manufacturing process that will put a three-dimensional hologram into the hands of spectators at Sunday’s Super Bowl LIV began with water coursing through the Holyoke power canals and into the city’s world-famous hydroelectric turbines. In between there are the NFL-approved artists and publisher and workers in hairnets and lint-free coveralls in a controlled clean room at Hazen Paper Co.

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