Green River Festival Returns with a New Date and New Site

Since its inception in the late 1980s, the Green River Festival had never been canceled. Until last year. And Jim Olsen wanted to give it every chance to return in 2021, even if it meant moving the date from mid-July to Aug. 27-29 — which turned out to be unnecessary, but hey, better safe than sorry. “It was definitely a challenge to plan on so many levels,” said Olsen, president of Signature Sounds, the Northampton-based company that produces the annual festival in Greenfield.

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