Forging a Stronger Economy
When Laura Teicher was hired as director of Greentown Learn in 2018, one of the first things she did was push for a rebrand, a new name that better represented what the enterprise — an offshoot of Greentown Labs in Somerville that connects startups with manufacturers — is all about. The team tried to get some variation of the word ‘connect’ into the name, almost calling it KINECT before realizing that was the name of a failed Super Nintendo app, as well as too close to K’Nex building toys.