Florence Bank Hires Jim Hickey as VP, Director of Marketing Operations

Florence Bank hired a Greenfield native with 25 years of strategic marketing experience with a focus in the banking sector to serve as vice president and director of Marketing Operations. Jim Hickey stepped into the new role in mid-November after keeping his eye on Florence Bank for many years because he respects its creative marketing strategy, customer-focused approach to banking, and community engagement. “I value what the bank stands for,” Hickey said. “Customer service drives everything we do here. That’s refreshing. Also, the level of community support the bank provides is impressive. It steps up and pitches in. I like associating myself with organizations that put people and the community first.”

Read the source article at BusinessWest