CISA marks 25 years of growing Local Heroes in Western Massachusetts (Outlook 2019 Viewpoint)
One way that farmers and their advocates responded to these challenges was to create CISA and our flagship marketing campaign, Be a Local Hero, Buy Locally Grown. This effort, which uses mainstream media and marketing techniques to build broad community support for local farms, combined with the individual efforts of local farm businesses, changed the face of agriculture in the Pioneer Valley.