BusinessTalk with Gene Cassidy, president and CEO of the Eastern States Exposition
Staging a 17-day fair on the scale of the Big E is a year-round job, one marked not only by hard work and meticulous planning, but a dose of luck (what’s the weather forecast?). This is an event with plenty of momentum, even after more than a century of bringing food, music, and activities to the masses and raising the profile of the region’s agricultural sector. On the next episode of BusinessTalk, Gene Cassidy, president and CEO of the Eastern States Exposition, sits down with BusinessWest Editor Joe Bednar to talk about last year’s success — five record-setting days! — what’s in store for this year’s edition, which opens Sept. 15; the massive regional economic impact of the Big E; and how to keep things fresh year after year.It’s must listening, so tune in to BusinessTalk, a podcast presented by BusinessWest and sponsored by PeoplesBank.