Baystate Health Names Judith Ward VP of Marketing and Communications

 Judith Ward, an accomplished healthcare marketing professional, has been named vice president of Marketing & Communications for Baystate Health. In her new role, Ward will oversee marketing, digital/web, communications, public affairs, social media, creative services, loyalty programs, and special events at the Springfield-based health system, which includes hospitals in Springfield, Greenfield, Palmer, and Westfield, along with more than 100 medical practices at some 80 locations throughout Western Mass. Among the strategic marketing executive’s past accomplishments include conceiving and executing strategies that define, differentiate, and drive increased brand recognition, preference, customer loyalty, and market share.

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