Basketball Hall of Fame Taps White Lion for Annual Enshrinement Release
On Tuesday, the Naismith Memorial Basketball Hall of Fame and White Lion Brewing Co. announced the two will collaborate and release a special ale with a commemorative collector’s label designed to capture the imagery of the Hall of Fame’s annual enshrinement program. The collector’s label melds the Hall of Fame’s iconic dome with the city of Springfield skyline into White Lion’s award-winning brand.