It is too early to say when a name change proposal might be made, Dillon said. But any study might include determining how well travelers — especially those from the West Coast or from abroad — know the location of Bradley, a key factor in attracting bookings. Right now, 40 percent of traffic at Bradley originates outside of the Hartford area, Dillon said. Dillon said one option might be keeping the Bradley name, but pairing it with a geographical name. That happened, he said, in a New Hampshire airport where he was once director. In 2006, the name of Manchester Airport was changed to “Manchester–Boston Regional Airport” to increase its visibility to travelers around the country.