Amherst Extends Digital Info Sign Pilot for Second Year

The town of Amherst partnered this spring with the UMassFive College Federal Credit Union (UMassFive), the Amherst Business Improvement District, and the Amherst Area Chamber to extend its pilot of three solar powered digital information signs in the downtown Amherst area. The partnership ushered in a fresh look for the signs by highlighting local business information and featuring the new What’s Next? Greater Amherst destination campaign.  The signs are powered by Massachusetts based company Soofa, and feature a neighborhood newsfeed for all including real time and emergency information from the town, transit information, and local news and events all through a zero-emission, minimal impact technology.

Read the source article at BusinessWest