Amherst Area Chamber Wins MOTT Travel & Tourism Recovery Grant
The Amherst Area Chamber of Commerce has been awarded a Mass. Office of Travel & Tourism (MOTT) Marketing Travel & Tourism Recovery Grant totaling $116,655, in a very competitive application process, to leverage a comprehensive marketing campaign to attract visitors to the Amherst area. Tourism, the third largest economic sector in the Amherst region, has been decimated by COVID, said Claudia Pazmany, executive director of the Amherst Area Chamber of Commerce, adding, “this grant instills hope and will allow us to highlight the best of Massachusetts, showcasing the Amherst area as a hub for culture, education, global dining, agriculture, and local business. We have long been a destination for tourists to experience Western Massachusetts, and these funds will allow us to deploy tourism assets we would not otherwise have the means to do, and will enhance our region’s tourism recovery, amplify our ‘destination Amherst’ focus in tandem with the State’s MyLocalMa and ‘Put Your Money Where Your Heart Is’ campaigns.