White Lion Brewing to Debut Summer Beer Garden Today

Starting today, May 22, White Lion Brewing will expand on its highly recognized White Lion Wednesday pop-up concept which was recognized in 2017 by Food and Wine magazine as a beer garden to visit. This year’s White Lion Summer Beer Garden is sponsored by MassLive and will operate on the corner of Bridge and Main streets each Wednesday through Friday, 4 to 9 p.m., and Saturday, noon to 6 p.m.  “Springfield continues to witness an uptick in general attractions,” General Manager Ray Berry said. “There is a lot of creativity taking place in every corner of the city. The company expanded White Lion Wednesday due to customer demand and requests for a permanent outdoor venue, in turn allowing us to hire 10 seasonal employees. We tied in some well-known proprietors from across New England to add substance and impact; you have to evolve and bring new ideas into the fold. What worked last year rarely works in today’s ‘what’s new’ consumer-driven market; it will get stale and old very quick.”

Read the source article at BusinessWest