Hazen Paper Co. has created an innovative, two-sided promotion to demonstrate cutting-edge holographic technologies. Hazen’s team designed the artwork on both sides to showcase specific visual effects with nano-holography that delivers an even more dramatic three-dimensional effect than lenticular printing. The front features a fire-breathing dragon with minutely detailed glittering scales. The effect of a blast of moving flames was achieved with registered, custom color-motion and multi-channel holography. On the back, a shimless random repeat custom hologram, ‘random burst,’ creates a moving, three-dimensional flash backdrop for a flock of butterflies.